The brand name came from the idea of creating a common new PROJECT. The location was in the house number 117 and the letters AJ came from the two companies involved.
We wanted to start a label where the fundamental design DNA would express ‘Made in Europe”, as we wanted to emphasize that in Europe we could get the best technicians and workmanship for the look we wanted.
We combine the best of Scandinavian design traditions and simplicity with Italian workmanship.
The brand PROJECT AJ117 was created in the wish to create a ”Need To Have” luxury collection. Cool everyday styles that all women would love to have in their wardrobe.
This idea reflects the dualistic playfulness in our design.
PROJECT AJ117 is a collaboration between Head of Design Charlotte Vadum and luxury distributor CPH Fashion Pool. Our team have been constantly complementing and challenging each other in creating collections filled with new ideas, contrasts, beautiful colours and exquisite prints.